In November 2018, we were hired to brand BeHeardCVA, a survey panel for the Charlottesville Area.
BeHeardCVA allows local residents the opportunity to voice opinions and thoughts. BeHeard participants become an integral part of a movement aimed at creating positive impact in our region.
Hive developed several logo concepts during the branding process. After narrowing the selection down to three concepts, we participated in a panel with the BeHeardCVA team to receive community feedback. A clear winner emerged during the panel discussion, so Hive finalized the logo design and created a brand style sheet.
The final logo features the outline of Virginia. The speech bubble is positioned in the area of service, and the selected typeface was chosen to feel approachable and inclusive.
Since developing the brand, Hive has developed print collateral and promotional items for the team to use in recruiting efforts.
In 2019, Hive received an EMMA award from the Central Virginia Chapter of the American Marketing Association for the BeHeardCVA logo design.
Learn more about BeHeardCVA here.