Full-Service, Graphic Design, Social Media

C’ville Bike Month

Brand Attributes

CLIENT PROFILE

May is National Bike Month, promoted by the League of American Bicyclists and celebrated in communities from coast to coast. Established in 1956, National Bike Month is a chance to showcase the many benefits of bicycling — and encourage more folks to give biking a try.

To celebrate Charlottesville Bike Month in 2026, local businesses and groups teamed up with the city, along with Albemarle County and the University of Virginia, to offer a month-long series of events where people of all ages can learn about bike safety, practice skills, and simply get motivated to spend more time in the saddle.

The most successful Bike Month to date, 2026 saw:
1,355 bike trips logged through the Bike Month Business Challenge
1.82 tons of carbon emissions saved
300+ attendees at Family Bike Day
60+ riders at the BRC / CBC Bike Month Finale Ride

Social

The Problem

Bike Month is a celebration that includes a month jam-packed with activities and events for new and experienced riders. It requires collaboration across many organizations, municipalities and businesses — and the hard work of countless volunteers. Because there’s not one true “owner” of Bike Month, the challenge was to unite these different supportive entities and their constituents across the city and Albemarle County to present a cohesive message about the joy and inclusiveness of Bike Month.

website

The Approach

Hive worked closely with the City of Charlottesville’s Neighborhood Development Services (NDS) office, who served as the aggregator for the month-long initiative.

Our goal was to create an inviting, welcoming and celebratory space for community members to learn about biking, spend more time in the saddle, and spread the joy of biking to others. We did this through multiple touch points, including email marketing, social media, website (events calendar, ride routes, resources, and local clubs), public relations (local / traditional media), and community outreach through local partners. We did all of this under the umbrella of the existing Bike C’ville brand.

Signage design

The Results

Bike Month 2026 was the most successful yet! More events than ever and a ton of community engagement proved this is a special celebration.

26 local businesses and organizations participated in the RideShare Bike Month Business Challenge
4,702 total miles biked by participating employees
1,355 bike trips logged throughout the month
1.82 tons of greenhouse gas emissions reduced
37 people did the Endeavor cruiser ride
Over 300 people attended Family Bike Day
45 people came to an e-bike demo
32 people learned bike repair skills at a mechanic clinic
127 bikes were checked in at the bike valet
Over 60 riders joined the BRC / CBC finale group ride
$968 raised at the Closing Party at Random Row

Flyers

"Insert testimonial"

Tommy Safranek

Bike & Pedestrian Coordinator, City of Charlottesville