Your company’s logo is the center of your brand. The marketing materials, website, and social media profiles reflect its design and aesthetics. There comes a point when you might start thinking to yourself, “Does my logo need re-working?” This guide highlights a few key points that might mean your logo is due for a makeover.
Your logo lacks versatility.
If you are constantly running into usage issues with your logo, it’s probably time for a redesign or update. Most successful logos have multiple versions, with options for horizontal and vertical formatting, color, and black and white. Logos today are used on multiple marketing platforms, from web design and social media to video and print. If the only file type you have is a pixelated jpeg, that’s a good sign that you need an update. Not sure what your file types are? Take a look at our quick guide to file formats!
Another common issue in logo usage is the design has too many small details, a font that does not read well when it is scaled down, or it has too many colors. If you run into legibility issues often, consider a more simplified logo.
It used to be on trend… 15 years ago.
Internally, your company may be changing to keep up with the pace of modern business. Your logo is the first thing that new clients see and if your brand is not a reflection of what’s going on behind-the-scenes, you may come across as outdated and out-of-touch. A logo that was designed in the 90s will immediately conjure images of floppy disks and dial up tones even if you use the latest technology. However, a redesign doesn’t mean you have to completely toss your original logo out the window. You’ll find big brand companies changing their logos to adapt with more modern design trends, while still paying homage to their roots.
Your growth is slowing down dramatically.
Have you noticed a lack in customer interaction or a decline in business leads? It only takes 10 seconds for a consumer to form an impression on a brand’s logo. If you are seeing a decline, your answer might lie in the branding. A new logo can help to revitalize a brand by creating interest and help you reach a larger audience.
Your company is shifting gears.
Your company's goals will always be growing and the branding should evolve with it. You may be seeking out new target audiences, or perhaps there’s been a significant change in leadership. Whatever the case, your logo should represent the current and long term goals that your team is striving for.
Are you ready to explore a logo update? Check out Hive’s logo branding exercises to jump start your journey to a logo redesign, and send us an email at email@example.com.