We were hired a few years ago by Snip-its, a national salon franchise just for kids. Our work for Snip-its spanned from national media relations to social media strategy to grand opening PR campaigns in markets across the country. Snip-its is a great brand for many reasons, but we love it most for its support of families and children with autism. Snip-its partnered with Autism Speaks to create a training certification program for its stylists to work with children on the spectrum. Every new stylist goes through the certification program. The two organizations also created a haircutting guide for parents to help prepare the kids for the haircut experience (which we know can be a daunting experience for any child).
We developed and supported many initiatives to create awareness of Snip-its’ support of families and children with autism. We shared the story with media and parenting bloggers in target markets. We created social media and email campaigns, messaging for the web site and staff communications, and held fundraising campaigns for Autism Speaks and local autism organizations across the country during Autism Awareness Month.
Then, the best thing happened. A mother of a child with autism sent the CEO of Snip-it’s a letter sharing her son’s experience at the salon. He went from being terrified of scissors to literally begging to go to Snip-its every day. It was such a perfect, heartwarming story. Our team reached out to her to see if her family would mind being Snip-its’ new spokespersons. They agreed, and a month later, we flew out to Michigan to film the family and their son, Mikey. Here’s Mikey’s story.