Sure, you've probably heard about Millennials and how important it is to reach them. But what is a Millennial, and how do you make sure you are reaching this valuable audience? First, the loose definition is those born between 1980 and early 2000s - you might have also heard of Generation Y. Same breed, different name.
According to Forbes, there are 80 million millennials in America alone, and they represent about a fourth of the entire population, with $200 billion in annual buying power. Simply put, it's important for us to consider this influential group if we want to get their attention.
Here are three key ways to nail millennial marketing.
- Authentic Content is Crucial:
On average, this group spends 25 hours per week online. They’re scouring websites, blogs, and social media and they’re also sharing, liking, pinning, tweeting, snapping, forwarding, and commenting on all of their findings to remain active in online communities. Millennials are focused on solving real-life problems through online research. Brands that can bring relevant, simple solutions to real-world problems are the ones that are going to win attention from this generation. In addition, this group relies on their friends to recommend new products; the best way to get your message heard among millennials is to have millennials themselves spreading the word. You can do this by having content that is authentic, interesting, problem-solving and sharable.
Looking to market to Millennials? Here's a good first step in diving deep to help target this audience. Download our Buyer Persona Guide to help you identify and reach this generation:
How to Create Buyer Personas
- Inbound Marketing is In!
A 2014 survey, Engaging Millennials: Trust and Attention Survey, reveals that 84% of Millennials don’t trust traditional advertising. What they do trust is content that serves a purpose and seems helpful to others. When your company takes the time to provide information that shows you care for others, Gen Yers appreciate it and respect what you stand for. So, e-books, whitepapers, blog posts, videos, and other how-to information are popular ways to reach this age group.
Check out this Blog Post on how Hive Creative Group recently became Inbound Certified
- You Better be Mobile
Marketing through mobile devices is important in general, but given that 85 percent of millennials in the U.S. own smartphones, it’s essential when you’re targeting this generation. When looking at your website, it's important to ask yourself: are my pages optimized for mobile? How are my load times on images and graphics? Is my message clear, even on a small screen?
We hope these tips help you see that marketing to millennials doesn’t have to be hard. By providing awesome content, using inbound marketing, and making sure your message is mobile, you'll be off to a solid start.
How do you market your product or service to millennials? Share your thoughts and experiences in the comments section below!