Your company has a branding department. Hint: (It's you.)
At a time before the Internet and social media, branding was mostly about your logo, ads (if you could afford them), and press coverage. Now, with “transparency” a buzz word and consumers’ ability to access everything about your company before they step foot in your store or meet you, everything you and your staff do and say on behalf of your company is part of its brand. Your website, the images you use, the captions that accompany those images, the way you respond to reviews, your social media habits, your community support; it's all a part of your brand. The point is, consumers not only purchase products they love, they purchase products they love from brands they trust and connect with, so a strong, consistent brand is more important than ever before.
View and download three exercises to help you strengthen your brand and better connect with your audiences.