In March 2016, we were hired to brand a spirits trail in the northern region of the Shenandoah Valley. The trail includes Virginia wineries, breweries, distilleries, and cideries.
The spirits trail concept was part of a collaborative effort of Winchester-Frederick County, Shenandoah County, Harrisonburg City, and Rockingham County to help drive tourism to these areas. Hive developed the name, logo, tagline, hashtag, marketing collateral, and website for the Shenandoah Spirits Trail.
For 2017, Clarke County, Luray / Page County, and Front Royal / Warren County joined the combined efforts of the trail. We updated and expanded the website accordingly.
You can read details about our work on this project on our blog: "A Case Study: Tourism Marketing."