Our team was hired by developers Milestone Partners/Crozet New Town Associates to support efforts in transforming a former lumberyard into a vibrant town center in downtown Crozet, Va. Major changes in small towns are often met with a fair share of critics and challenges. Several public meetings were held to get input from the community. Our role was to help increase awareness of the meetings through social media, traditional media, and email campaigns. Since then, we've created several means to keep the public informed of the progress of the development, including designing and managing a website, blog and social media accounts. Our work with the developers also has expanded into branding the project. Phase 1 of the development will occur by 2017. You can view the website, blog and see up-to-date media coverage here.