Align Energy Advisors

When Align Energy Advisors (formerly ALN Policy & Law) came to us, they already had vast expertise and credibility; they just needed a brand and website that felt as polished as they are. Working with policy makers, large technology companies, and a complex regulatory landscape, we knew their site had to be approachable while conveying a keen sense of professionalism and expertise.

We rebuilt their brand from the ground up: a refined logo and a cohesive visual identity that communicates trust, clarity, and authority at every touchpoint, while still being warm and welcoming. Leaning on their brand palette, we designed a minimalist website — putting the focus on their skills and experience — without sacrificing color. The result is a new look and a fresh digital home that Align has been excited to share.