Soul Soleil Farm

Soul Soleil Farm is a century-old farmhouse on a former peach orchard and tobacco farm in Museville, Virginia, came to Hive for branding, website, product labels and packaging, and marketing collateral. We chose to hone in on the farm’s name (“soleil” is a French word for sun) for logo inspiration. The colors are reminiscent of a sunny summer day, with yellows, blues, and a few shades of lavender.

So far, we have created 50 different label designs (and counting!) for Soul Soleil Farm’s lavender and honey-based products. Working with smaller products can be tricky, so our team focuses on creating packaging that prioritizes legibility but also reflects the brand’s style guide.

See their products for yourself on their website or at the IX Market on Saturdays!