I’ve always noticed the details. The off-brand color. The inconsistent font. The spacing that feels just a little off. When a business shows up confidently and consistently, it performs better. Simple as that. While earning my Master’s in Digital Media Strategy, I took on the social media and marketing for a rapidly expanding local ice cream shop. That hands-on experience, building strategy, driving growth, and seeing real results, is where my passion for social media marketing really developed. For the past five years at Hive Creative Group, I’ve helped businesses grow their digital presence, increase engagement, and turn strategy into measurable results. I love building content calendars that align with bigger business goals, launching campaigns that actually move the needle, and digging into analytics to see what’s working and what needs refining.
