Brand Archetypes Explained: The Explorer
Have you ever felt a connection with a brand that was so strong, you felt like it was created for you? If so, it’s probably because you share the same brand archetype. As we mentioned in our past blog post, “The Psychology of Branding,” archetypes are unconscious characteristics and traits, such as ideas, thought patterns, or images, that are present in individuals’ psyches. The most successful brands adopt the archetype with the traits that are shared by their core audience, allowing them to create loyal followers by connecting on a subconscious, emotional level. In this blog post, we highlight the Explorer brand archetype. Companies that connect with their fellow explorer audiences share their desire to experience new things in search of a more fulfilling life and to live with no limits. Below, we break down all the traits that make up this archetype, and share some examples you may recognize!
Watch for more posts from our blog series, Brand Archetypes Explained, where we will continue to explore each of the twelve characteristics so that you can better determine what may be the right fit for your business. You can also see our previous posts on The Innocent and The Sage archetypes.
The Explorer
Think of an adventurer or a trailblazer. Brands under this archetype embody freedom and the desire to find inner fulfillment by taking risks and chasing new experiences.
Characteristics:
Authentic
Ambitious
Adventurous
Trailblazing
Desire/Goal:
A free, authentic, more fulfilling life.
Things to Consider:
Explorer brands can be so focused on promoting the pursuit of adventure that they can come across as aimless or restless.
Complementary Colors:
Green: Nature and vitality
Brown: Natural and authentic
Orange: Adventure and excitement
Wondering how to capitalize on your archetype? Send us an email! Our marketing and design services can help enhance your branding and expand your reach.
