Choosing your color palette is a crucial element of brand strategy.

We are busting five myths about the marketing industry.

Civil Water is a Black-owned company based out of Charlottesville, Virginia, whose mission is to create an alternative to plastic in the water bottle industry. Hive worked with this small business to craft a brand story, design the packaging, and create an e-commerce website with Squarespace.

In the summer of 2020, Soul Soleil Farm began working with Hive Creative Group through our Business Starter Package. This project focused on expanding the farm’s brand and included the creation of a brand style guide, website, product labels and packaging, and a social media (Instagram and Facebook) launch.

In our new blog series, Brand Archetypes Explained, we will explore each of the twelve characteristics so that you can better determine what may be the right fit for your business.

In our new blog series, Brand Archetypes Explained, we will explore each of the twelve characteristics so that you can better determine what may be the right fit for your business.

In our new blog series, Brand Archetypes Explained, we will explore each of the twelve characteristics so that you can better determine what may be the right fit for your business.

In our new blog series, Brand Archetypes Explained, we will explore each of the twelve characteristics so that you can better determine what may be the right fit for your business.

In our new blog series, Brand Archetypes Explained, we will explore each of the twelve characteristics so that you can better determine what may be the right fit for your business.

2020 is finally coming to a close. And while we, like almost everyone else we know, find ourselves thankful to be closing this chapter, we cannot overlook some of the great projects this turbulent year also brought to our table.

In our new blog series, Brand Archetypes Explained, we will explore each of the twelve characteristics so that you can better determine what may be the right fit for your business.

In this blog post, we highlight the Hero archetype. Companies that connect with their fellow hero audiences share their desire to improve the world and pursue meaningful achievements and mastery.