Case Study: Barrett Values Centre
We started working with Barrett Values Centre in 2023 on a comprehensive marketing plan. After our planning process, we embarked on the implementation of their comprehensive plan and a reimagined website. Their revamped website launched in October 2023.
Since the spring of 2023, we’ve collaborated with their team on social media marketing (Facebook and LinkedIn), digital ads, collateral creation, email campaigns, website management, and graphic design.
goals
Increase BVC’s presence as a corporate culture thought leader on LinkedIn
Increase social media engagement and follower count
Drive website traffic and increase leads
Social media management
E-newsletter campaigns
tactics
Social media marketing (organic and paid)
Website design and management
Google ads management
Blog writing
Email marketing
Graphic design
Specialized multi-media campaigns for new products and services
results
BVC’s LinkedIn page engagement is 8.6% (as of October 2024) – more than double the 2024 LinkedIn engagement rate benchmark of 3.85% (Source: Social Insider). The engagement rate is 77% higher than the previous year.
BVC has gained over 1,200 followers on LinkedIn since we started managing their social media, and they currently have over 13,000 followers.
BVC’s 2024 e-newsletter open rate average for 2024 is 49%, which is higher than the consulting services average open rate benchmark of 28% (Source: Constant Contact).
Their website bounce rate has come down from 77% to 45.45%.(Below the industry average of 49.5%. Source Semrush).
