The Best Type of Content to Post on Instagram in 2024
Are you finding it difficult to keep up with the latest Instagram trends? You’re not alone! Many businesses—especially small businesses—don’t have the time or capacity to stay on top of what feels like a constantly evolving algorithm.
However, the ‘Gram is more important than ever in helping businesses connect with their audience authentically and create a great first impression. Let’s talk about how you can leverage the ever-changing landscape of Instagram trends to promote your business!
Short-form Video Content:
66% of users prefer shorter-form video (15 seconds or less), according to a study by Munch. Since Reels hit Instagram in 2020, the app has been encouraging (and prioritizing!) video content over photos. Reels, especially when paired with trending audio, have the potential to reach a large audience that may not have previously interacted with your content.
Instead of posting a single photo, try getting creative with a Reel! You can find endless ideas just by scrolling through your feed. Save a few videos for inspiration and consider how you could relate the trend to your brand or business.
Photo Dumps:
Sharing a carousel of images, or “Photo dumps”–as they’ve been dubbed by social media-savvy Gen Zers–is a fun way to show up authentically on Instagram! You can share behind-the-scenes moments, photos from team or client events, collections of your work and expertise, and other fun projects. Photo dumps caught on because people resonate with authentic, human content rather than polished and buttoned-up posts.
If we’re looking at the numbers, the best part about carousels is their high engagement rates! Have you ever noticed that when you don’t scroll through a carousel, it will reappear on your feed with a different cover photo? That means a carousel has more potential for reach and engagement than just a single photo.
Behind The Scenes (BTS):
Speaking of authenticity…people love BTS content and getting to experience a side of your business they’re rarely exposed to. Whether it’s your team hopping on a Reels trend, a picture of the cookies your coworker brought in, having lunch at a local business, or sharing office jokes, people want to put a face to the name and experience your team’s personality.
Paid Promotions:
You’ve probably noticed by now that nearly a fourth of your Instagram feed is filled with “sponsored” ads. As a business account, a very small percentage of your followers actually see the content you post unless they’re interacting with your posts on a regular basis or are clicking on similar content (demonstrating an interest in that type of content to the Instagram algorithm). Paid promotions are what get you the reach - with both your own followers and with new audiences.
Another benefit of paid ads is the additional features, such as a clickable website link and product tags. With 81% of Instagram users searching the platform for new products and brands, we highly recommend this strategy for our B2C clients. Another plus - Instagram ads are fairly inexpensive!
Instagram in 2024 is all about embracing new ideas and authenticity. As new trends continue to shape the Instagram landscape, there are endless possibilities for creation and connection. Follow along with trends, incorporate them (in moderation) into your strategy, and watch your Instagram grow!
If you’re tired of doing the work yourself, hiring an agency to run your social media might be the solution you’re looking for. Want to learn more? Buzz us!
