Case Study: Charlottesville Moving Solutions
Charlottesville Moving Solutions (formerly Student Services Moving & Storage Co.) has over 50 years of experience offering moving services in the Charlottesville area and beyond.
In 2022, we helped Student Services rebrand as Charlottesville Moving Solutions (CMS). We designed their new logo, created a brand guide, and built their new website (charlottesvillemovingsolutions.com).
Shortly after the rebrand, we started writing blog content and managing social media for CMS. More recently, we began managing their Google Ads campaigns.
Here’s a look at some of the social media results.
goals
Establish the Charlottesville Moving Solutions brand on social media following the company’s 2022 rebrand
Drive website traffic and increase leads
Use social media and blog content to educate homeowners on moving best practices and tips
tactics
Social Media Marketing (organic and paid)
Google Ads Management
Web Design and Site Management
Blog Writing
Metric Reporting and Optimization
Print Advertising
results
Social media ad link clicks increased 37% compared to the previous year, and the cost per click was down 42%.
Follower count increased 164% on LinkedIn and grew 84% on Instagram.
