Why Your Business Needs a Social Media Strategy

Is social media really necessary for businesses? As a full-service marketing agency that’s worked with many clients on their social media strategy, we certainly think so, and we’ve got numbers to show for it. For many businesses, taking the reins of your social media presence can increase brand awareness, establish credibility, grow your audience, and drive traffic to your website.

That being said, there are nuances, and creating an Instagram account won’t make sense for every business out there. We’ve compiled a list of benefits of employing a social media strategy, and we hope it’ll give you insight into whether social media is the right move for your organization.

A social media presence helps to establish your credibility as a company.

According to Influencer Marketing Hub, 73.8% of internet users search for brand information on social platforms, with Gen Z specifically using social media for brand research more often than search engines.

It’s becoming increasingly common to use social media to gauge a business's trustworthiness and authenticity, another trait that Gen Z considers in their purchasing habits. Even if your target demographic is older than Gen Z, between the ages of 12-27 as of 2024 – it’s worth assessing whether your company’s lack of a social media presence and/or strategy negatively impacts your image.

Note: If you are a product-based business, social media can be a great avenue to show off your product, establish your brand personality, and even encourage people to organically share photos of and experiences with your product, aka user-generated content (UGC).

A social media strategy grows your reach (and, in turn, your business).

Social media has completely changed the world of marketing. With daily users of 2.09 billion on Facebook, over 500 million on Instagram, and 1 billion on TikTok, social networks command more attention than ever. By simply creating a free account, your business can reach people who might never have otherwise learned you exist.

Not convinced? Here are some real numbers from real clients.

A client’s Facebook page reach increased by almost 20x through paid ad campaigns, from 3k to almost 60k!

One client’s engagement rate is 6 times the industry average!

One client’s Facebook page increased from 4k to almost 50k with a consistent social media strategy.

An intentional social strategy drives traffic to your website.

The influence of social media isn’t just limited to the platforms themselves. With thoughtful CTAs and captivating ads, you can capture users' attention and send them to your website, where you’ll have their full attention. This strategy can be incredibly helpful for local businesses whose websites might be consistently overshadowed by larger, national competitors. Social media is a great way to target consumers in your area, especially if you’re utilizing a social ad strategy.

Check out these numbers from our clients, all achieved through an organic or paid social strategy!

A Facebook leads campaign collected 1,000 email addresses for one of our clients.

Social media posts drove 85% of a client's website traffic for the month!

A client received 6,284 clicks from Facebook to their website in one month.

One social media ad campaign led to a 4,000% increase in website traffic for one of our clients.

If you’ve decided your business needs a social media revamp, we’d love to help! We’re a women-owned, full-service marking firm based in Charlottesville, Virginia. Give us a buzz, and let’s get a meeting on the calendar!