Five in the Hive Episode 4: Branding the Shenandoah Spirits Trail

Welcome to Episode 4 of Five in the Hive! We recently interviewed our clients, Jenna French and Brenda Black, about the branding and the launch of the Shenandoah Spirits Trail. This trail consists of wineries, breweries, distilleries, and cideries and was part of a collaborative effort of Winchester-Frederick County, Shenandoah County, Harrisonburg City, and Rockingham County to help drive tourism to these areas. Take a closer look to see how we came up with the concepts for the name, logo, tagline, collateral and website to help promote the trail.