Why Update Your Logo: Walmart Edition

Walmart’s new logo has the internet talking! The changes are subtle, with some folks questioning the significance of the update. We feel differently! The new brand identity (logo, photo style, color palette, and vibe) will be key at every touchpoint for how customers think and feel about the big box store. It's brighter, fresher, and fun. Also, transitioning branding in an evolutionary style allows for a gradual and less disruptive transition.

Walmart unveiled its new logo last week. A company might update its logo to reflect its changing brand identity, stay relevant in the market, or differentiate itself from its competitors.

This isn’t the first time Walmart rebranded. Their earliest logo reflected the no-frills approach of Sam Walton’s discount retail stores and their western routes.

At first glance, the differences may be hard to spot, but when you view their brand in its entirety, from trucks and store signage to online shopping and team members’ vests, you can gain a sense of the brightness and energy the new colors, fonts, and themes inspire. Additionally, updating your logo with an evolutionary mindset allows for a more gradual and less disruptive transition.