Brand Archetypes Explained: The Creator
Have you ever watched an ad and felt an immediate connection? Have you ever felt like a brand was speaking to you? If so, it’s probably because you share the same brand archetype. As we mentioned in our past blog post, “The Psychology of Branding,” archetypes are unconscious characteristics and traits, such as ideas, thought patterns, or images, that are present in individuals’ psyches. The most successful brands adopt the archetype with the traits that are shared by its core audience, allowing the brand to create loyal followers by connecting on a subconscious, emotional level. In this blog post, we highlight the Creator archetype. Companies that connect with their fellow creator audiences share their drive to bring their innovative visions to life and use their creativity to add something valuable to the world. Below, we break down all the traits that make up this archetype, and share some examples you may recognize!
Watch for more posts from our blog series, Brand Archetypes Explained, where we will continue to explore each of the twelve characteristics so that you can better determine what may be the right fit for your business. You can also see our previous post on The Innocent, The Sage, The Explorer, The Outlaw, The Magician, The Hero, The Lover, The Jester, The Everyperson, The Caregiver and The Ruler Archetypes.
The Creator
Think the artist, the designer, etc. Brands under this archetype want to use their innovation and creativity to create something with enduring value.
Characteristics:
Creative
Visionary
Innovative
Driven
Desire/Goal:
To create something of meaning and leave a legacy.
Things to Consider:
Creator brands can be so innovative and imaginative that they seem impractical.
Complementary Colors:
Orange: Creativity and enthusiasm
Purple: Imagination and problem solving
Yellow: Enlightenment and energy
Wondering how to capitalize on your archetype? Send us an email! Our public relations, marketing and design services can help enhance your branding and expand your reach.
