Brand Archetypes Explained: The Ruler
Have you ever watched an ad and felt an innate trust of the source? Have you ever felt like a brand was speaking to you? If so, it’s probably because you share the same archetype. As we mentioned in our past blog post, “The Psychology of Branding,” archetypes are unconscious characteristics and traits, such as ideas, thought patterns, or images, that are present in individuals’ psyches. The most successful brands adopt the archetype with the traits that are shared by its core audience, allowing the brand to create loyal followers by connecting on a subconscious, emotional level. For the Ruler brand archetype, companies that connect with their fellow ruler audiences share their desire to provide order through leadership and power. Below, we break down all the traits that make up this archetype, and share some examples you may recognize!
Watch for more posts from our blog series, Brand Archetypes Explained, where we will continue to explore each of the twelve characteristics so that you can better determine what may be the right fit for your business. You can also see our previous post on The Innocent, The Sage, The Explorer, The Outlaw, The Magician, The Hero, The Lover, The Jester, The Everyperson and The Caregiver Archetypes.
The Ruler
Think of a queen/king. Brands under this archetype want to provide structure, stability and security through their leadership and success.
Characteristics:
Leader
Responsible
Successful
Powerful
Desire/Goal:
To provide order and stability by maintaining and obtaining power.
Things to Consider:
Ruler brands can be so caught up in their goals that they can lack the ability to make common connections.
Complementary Colors:
Red: Power and energy
Blue: Strength and security
Black: Seriousness and power
Wondering how to capitalize on your archetype? Send us an email! Our marketing and design services can help enhance your branding and expand your reach.
