Brand Archetypes Explained: The Hero
Have you ever watched an ad and felt an immediate connection? Have you ever felt like a brand was speaking to you? If so, it’s probably because you share the same brand archetype. As we mentioned in our past blog post, “The Psychology of Branding,” archetypes are unconscious characteristics and traits, such as ideas, thought patterns, or images, that are present in individuals’ psyches. The most successful brands adopt the archetype with the traits that are shared by its core audience, allowing the brand to create loyal followers by connecting on a subconscious, emotional level.
In this blog post, we highlight the Hero archetype. Companies that connect with their fellow hero audiences share their desire to improve the world and pursue meaningful achievements and mastery. Below, we break down all the traits that make up this archetype, and share some examples you may recognize!
Watch for more posts from our blog series, Brand Archetypes Explained, where we will continue to explore each of the twelve characteristics so that you can better determine what may be the right fit for your business. You can also see our previous posts on The Innocent, The Sage, The Explorer, The Outlaw and The Magician archetypes.
The Hero
Think of a superhero or an amazing coach. Brands under this archetype rise to the challenge, inspiring and empowering others along the way.
Characteristics:
Courageous
Achiever
Idealist
Motivated
Inspired and Inspiring
Desire/Goal:
To improve the world through their achievements and strength.
Things to Consider:
Hero brands can be so wrapped up in their goals that they seem egotistical or arrogant.
Complementary Colors:
Red: Courageous and bold
Blue: Confident and trustworthy
Black: Bold and powerful
Wondering how to capitalize on your archetype? Send us an email! Our public relations, marketing and design services can help enhance your branding and expand your reach.
