Logo Design - A Case Study

We love when clients are interested in a new logo. One of the most creative aspects of the work we do at Hive is to come up with the look of a brand. We are often asked, how do you come up with logos? 

We have a process that has developed over the years. The single most important thing that we do? We listen. Typically, we will chat with a new client for several hours to learn about their company, their future plans, their ambitious dreams. In doing so, we hope to find out what they are passionate about, the story they want their brand to tell, and, ultimately, what will give them that "aha" moment when they see our design.

After the listening process, it's a little like making a good soup. 1. You can't rush the process - let it simmer a while. 2. You've got to have the right flavor combinations. 3. Fresh ingredients are key, but once in a while, some aged cheese grated on top can take it to the next level.

For our Chicago friends, Buttercups, the owner Matt talked a lot about butter. But, he also let me know that his daughters Sonya and Izzy have a hold of his heart. I woke up one morning with the concept of his two sweet girls in a field of buttercups, sketched out their silhouettes holding flowers to their chins, and a logo was born.