We are reflecting on and feeling thankful for all the amazing businesses and organizations we had the pleasure of working with in 2024! Today’s blog is a quick look at a few projects we’ve completed over the last year.

We are reflecting on and feeling thankful for all the amazing businesses and organizations we had the pleasure of working with in 2023! Today’s blog is a quick look at a few projects we’ve completed over the last year.

Today’s blog is a quick look at a few of the projects we’ve completed over the last year.

Choosing your color palette is a crucial element of brand strategy.

Here’s a look at a few of the projects we enjoyed working on during 2021.

We are busting five myths about the marketing industry.

In the summer of 2020, Soul Soleil Farm began working with Hive Creative Group through our Business Starter Package. This project focused on expanding the farm’s brand and included the creation of a brand style guide, website, product labels and packaging, and a social media (Instagram and Facebook) launch.

Your company’s logo is the center of your brand. The marketing materials, website, and social media profiles reflect its design and aesthetics. There comes a point when you might start thinking to yourself, “Does my logo need re-working?” This guide highlights a few key points that might mean your logo is due for a makeover.

Designers are gurus when it comes to file types and formats. But often, the rest of us are not as familiar with format lingo and the specific uses for each file. When you receive a handful of files from your designer, it’s important to know the best use for each one and how they will help represent your brand.

Logo design requires an expert. A professional designer is going to listen to you, gather ideas, research your competition, and create a logo that clearly communicates your message. Equally important, you’ll get a logo that works in all sorts of real-world applications and sizes (think websites, brochures, business cards, large signs, baseball caps). Believe it or not, a logo is not one-size-fits-all.

Typically, we will chat with a new client for several hours to learn about their company, their future plans, their ambitious dreams. In doing so, we hope to find out what they are passionate about, the story they want their brand to tell, and, ultimately, what will give them that "aha" moment when they see our design.

Our new company name has generated many questions about how and why we chose “Hive.” We actually love the fact that it raises some eyebrows. If you’ve never named a business, the closest thing we can compare it to is naming a child. We’re talking blood, sweat, and tears. It seemed when one of us loved a name, it was met with a “meh” from the other.