When Is It Time To Update My Website?
Update 5.5.2021: Remember when we had ALL THE PLANS for 2020? And then the Pandemic hit. As we write this in May of 2021, we are hopeful of making plans again. This is actually a great time to reflect on business goals and challenges, and to think about what you can update. A website redesign is a smart place to start.
Wondering if it is time to refresh your website? With the arrival of the New Year, we all are excited to hit the ground running and work towards our business goals for 2020. A fresh, updated website can be a great way to make sure you are more effectively reaching potential clients and customers online.
While it is hard to find a consensus online when it comes to how often one should update their website, there are other ways to determine when you may be in need of a refresh. We compiled a few helpful questions you can ask yourself when deciding if you are due for an update!
has your business grown?
With growth, many businesses find themselves expanding their teams and reconfiguring their goals and mission statements as they face new exciting opportunities. In addition, a period of growth is a great time for rebranding as your business is changing and expanding. This should all be reflected on your website through new staff bios and contact information, updated addresses and google links, and having a web aesthetic that better reflects the business you have grown into.
are people coming to your website, but not contacting you afterwards?
Perhaps people find it hard to locate a way to contact your team on your site, or the portfolio examples on your website are outdated and, therefore, don’t show the best representation of your work. Potential clients may feel they can’t find enough information about your company in order to want to move forward. Or, maybe the portrayal of your brand on the site is not appealing to your audiences, making it difficult for people to connect with. All of these roadblocks to conversions can be fixed with a website refresh!
is your site mobile friendly?
With an average of more than 50% of website visitors visiting a site from a mobile device, it’s imperative that your site be maximized for mobile visits. A main criteria of mobile-friendly web design includes creating index pages that allow visitors to scroll down the page to easily locate your main content. It also should include mobile-friendly navigation options, call-to-action buttons, hyperlinks to your phone number and email address, and images/videos that re-size appropriately and load efficiently.
is it hard for customers to find your website?
Do customers tell you they struggle to find you online? Many factors can contribute to this problem, from the naming of your website to the site’s SEO. Luckily, these problems can often be fixed by refurbishing your site.
does your branding no longer fit with your product/service?
Businesses evolve over time as markets change and new opportunities arise. Even something as seemingly simple as a font can tell a potential customer a lot about your business. And, often, the look and feel of a business’s branding that worked so well in the past can be tweaked to better serve the business in the present. Your website should completely integrate your brand. So, if it is time for a branding refresh, it is definitely time for a new website.
is it difficult for customers to navigate your website?
Are customers struggling to find the information they need on your website? Often, the continual adding of content to a site can lead to the need for a reorganization. Or, your previous site organization may no longer fit the needs of your business. Either way, reorganizing the layout can make it easier for potential customers to navigate and find the information they are looking for.
Remember, a website is often a potential client’s first impression of your business, and your site has less than 1 second to make a good impression. So, it is imperative that your website design be appealing, engaging and entice people to act. Think it’s time to update your site? Take a look at our website design packages or get in touch!
