Choosing your color palette is a crucial element of brand strategy.

… and what does it mean for your company’s social media strategy?

Squarespace launched 7.1 in July 2020, and since then we have continually seen new features and updates to this version. Here are a few changes between 7.0 and 7.1.

We are busting five myths about the marketing industry.

Sure, e-commerce has been around for years, but the landscape has dramatically changed in the last 12 months. The pandemic illuminated many e-commerce advantages, particularly convenience and safety.

As a business owner or marketer, it is important to change with the times. The developments in the last few months have likely disrupted the marketing plans you had in place for the year. Now is a good time to re-evaluate your marketing efforts and create a strategic plan for moving forward under these new circumstances.

As we are all thinking about ways to adjust to our “new normal” and adapt our businesses so that they can continue to function while we do our part to work remotely, we have been impressed by some of the creative ways local businesses have embraced the challenge. Here are a few of the local places that have inspired us with their innovation by creating new offers, utilizing their social media platforms in new ways, and implementing new systems in order to be able to continue operating.

Working from home can present challenges, especially when it comes to team communications and making sure work is accessible and possible. We compiled a quick list of a few of the technologies that we find useful that may make you and your team’s life a little easier in the coming weeks as we all try to do our part and practice social distancing.

Many companies have asked or suggested that their employees work from home during this time of social distancing. Because of this, many of us are faced with working from home for the first time, or far more than normal. And while this situation certainly has its perks, it also comes with challenges. To help companies and employees navigate this unique situation many of us find ourselves in, we’ve compiled a list of our favorite tips to help make this transition a little easier!

Things are rapidly changing for businesses as new health regulations are continually being issued from both the CDC and federal, state and local governments. Now, more than ever, it is important to have a proactive and flexible plan that your business can execute in the coming days and weeks.

Wondering if it is time to refresh your website? With the arrival of the New Year, we all are excited to hit the ground running and work towards our business goals for 2020. And, a fresh, updated website can be a great way to make sure you are more effectively reaching potential clients and customers online.

As you take a look back at the past year and work on your upcoming budget, projects, and must-dos for the next year, it can be a great time to look at new strategies and ideas for improving your businesses’ online presence.