Choosing your color palette is a crucial element of brand strategy.

We are busting five myths about the marketing industry.

Civil Water is a Black-owned company based out of Charlottesville, Virginia, whose mission is to create an alternative to plastic in the water bottle industry. Hive worked with this small business to craft a brand story, design the packaging, and create an e-commerce website with Squarespace.

Gearharts Fine Chocolates started working with us in 2012, specifically for media relations to promote their business and chocolates on national, regional and local media platforms. Over the next five years, Hive slowly transformed into integrating social media, email campaigns, and general marketing into their work with Gearharts.

In the summer of 2020, Soul Soleil Farm began working with Hive Creative Group through our Business Starter Package. This project focused on expanding the farm’s brand and included the creation of a brand style guide, website, product labels and packaging, and a social media (Instagram and Facebook) launch.

We have rounded up five of the biggest marketing shifts we have seen develop in the last few months and are breaking down why each is important for practices moving forward during the COVID-19 pandemic and beyond.

As a business owner or marketer, it is important to change with the times. The developments in the last few months have likely disrupted the marketing plans you had in place for the year. Now is a good time to re-evaluate your marketing efforts and create a strategic plan for moving forward under these new circumstances.

Wondering if it is time to refresh your website? With the arrival of the New Year, we all are excited to hit the ground running and work towards our business goals for 2020. And, a fresh, updated website can be a great way to make sure you are more effectively reaching potential clients and customers online.

As you take a look back at the past year and work on your upcoming budget, projects, and must-dos for the next year, it can be a great time to look at new strategies and ideas for improving your businesses’ online presence.

Hopefully, by now, you understand the importance of incorporating video strategy into your marketing efforts. With more than 400 hours of videos being uploaded to YouTube every minute, you’ll need to do something to stand out. Here are some quick video marketing tips to utilize for your business.

While tactics like social media posts and paid advertising can help bring traffic to websites, simple SEO techniques can help make your website rank higher on popular search engines like Google, Bing, and Yahoo and ensure that you’re reaching your desired audiences. Here are our top five SEO tips.

Join us for this Five in the Hive episode, as we speak to Anne Hudlow and Rick Sizemore about their podcast success story.