Hive’s 2023 Year in Review
We are reflecting on and feeling thankful for all the amazing businesses and organizations we had the pleasure of working with in 2023! Today’s blog is a quick look at a few projects we’ve completed over the last year.
websites
We designed and launched a total of 13 new websites (with a couple currently still in progress). One of the larger web design projects was for Barrett Values Centre, an organization that helps transform workplace culture. The end result was a 25-page site that streamlined their messaging and user experience.
We also had the opportunity to complete a website refresh for our friends at The Catering Outfit. Their new site incorporates beautiful images showcasing The Catering Outfit’s culinary offerings and event services. It also puts their sample menus and other important information front and center, making it easier than ever for prospective customers to find what they need in a matter of seconds.
social media
In 2023, we continued managing and creating content for nearly 50 client social media profiles on Meta, LinkedIn, X, Instagram and TikTok. Here are a few highlights of our work:
We’re celebrating a year working with local HVAC, plumbing, and electrical company W.E. Brown. For their social media, we meet monthly to develop a content calendar, discuss organic and paid social media strategies and campaigns, and review monthly analytics reports. We also manage their e-newsletter, blog and corporate giving effort: a program called W.E. Give Back, which shines a spotlight on local nonprofits doing amazing work in the C-ville area. We created a unique logo for this program, ran ads, and supported the W.E. team through the process of getting videos created for two incredible organizations. (Watch here!)
This year, we’ve also done a lot of work with Field School of Charlottesville, rebuilding their website and managing their social media. A week-long fundraising campaign designed around Giving Tuesday that incorporated testimonials from students, parents, and staff helped garner over $50,000 for their Scholarship Fund, exceeding their goal by $30,000 total through support from their community, plus a $15,000 match from a generous donor.
brand design
2023 was full of branding and graphic design for Hive, including:
The Oystermen, a mobile oyster bar by The Catering Outfit (TCO), available to be booked for special events in central Virginia. Our designer, Adrian, dreamed up this oyster logo reminiscent of the Blue Ridge Mountains, where TCO originates.
The Next Generation Philanthropy program at UVA, designed for alumni to stay connected and invested in the university. Our designers expanded the UVA color palette to create a vibrant and eye-catching brand identity specifically designed to resonate with graduates of the last decade.
pr and marketing strategy
In 2023, our team worked with the American Pharmacists Association to promote their 2023 Annual Meeting & Exposition in Phoenix, AZ. We collaborated with the APhA team to attract attendees through email marketing, social media marketing, paid advertising, influencer collaborations, graphic design, website support, and more. We also continued working with APhA later in the year as they began marketing APhA2024, which will be held in Orlando, FL, in March.
Our team had another great year with Foxfield Races promoting the fall and spring races. Our work for Foxfield included organic and paid social media marketing, graphic design, and serving as the on-site team working with local media and capturing day-of social media content.
We’re grateful for all the experiences we gained this year and the amazing people we got to know along the way. Thanks for coming along for the ride with Hive…we’re looking forward to the year ahead!
If you are interested in learning more about our marketing and design services, please buzz us. We’d love to connect with you!
