The (Painstaking) Thought Process Behind Our “Hive” Name

Our new company name has generated many questions about how and why we chose “Hive.” We actually love the fact that it raises some eyebrows. Some of the most iconic brands in history have names that people question (like naming a computer company Apple, for instance).

If you’ve never named a business, the closest thing we can compare it to is naming a child. We’re talking blood, sweat and tears. Months and months were spent brainstorming names, creating dream boards, and researching every word that popped in our heads on thesaurus.com in search of that perfect word or phrase that would best represent our brand. We’ve dissected every meaning behind gems, flowers, animals, food, Greek goddesses…and the list goes on. It seemed when one of us loved a name, it was met with a “meh” from the other (sound familiar, parents?).

One name we kept coming back to was Hive. We liked the energy it emitted. We liked that when you think of a hive, you think of many entities working together for a common good. Hives are where buzz is created, but also where strategy and purpose are involved. Plus, we like to think of ourselves as Queens (we kid, we kid). All in all, it was the one that fit best. After Sarah drafted the logo, we had our “ah-ha” moment. So there you have it – the story behind Hive Creative Group.

Anyone else have a naming story to share?