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Removing Instagram Likes: What It Means For Your Business
One of the more recent, and surprising, developments in the social media world is Instagram’s decision to remove likes. Instagram, owned by Facebook, announced a few months ago that they are going to slowly push out an update that included removing the like count from photos you view on your feed. Here are our thoughts on the pros and cons.
Squarespace Websites Offer Instagram Shopping Feature
Good news for those of you with Squarespace sites: Instagram and Squarespace have partnered to allow shopping from your website on Instagram! By linking your product catalog and tagging a product on Instagram, users will be able to view product details and click through to buy it on your site without even leaving the app.
Marketing to Millennials: Online Habits You Should Know
In this day and age, accessibility of content is at the forefront of Millennials’ minds. This demographic has been noted to “disrupt trends” as the consumer-provider relationship has shifted to the power of the consumer. It is now more important than ever to understanding the habits of Millennials as they begin to age and move into their spending years.
5 Key Concepts for Marketing to Millennials
Millennials. With a majority of this generation now in the workforce, they currently command an estimated $1.3 trillion in annual consumer spending. Their buying habits tend to differ greatly from the generations preceding them. However, Millennials’ buying habits can be easily understood when you look closely at what they care about. Here’s a quick glance at what matters most to this generation when it comes to supporting brands.
3 Millennial Marketing Musts
According to Forbes, there are 80 million millennials in America alone, and they represent about a fourth of the entire population, with $200 billion in annual buying power. Simply put, it's important for us to consider this influential group if we want to get their attention. Here are three key ways to nail millennial marketing.
Facebook for Business Tip: Use Great Images
In a 30-day experiment, it was found that the click-through rate (CTR) of posts containing photos is 128% higher than the CTR of posts containing videos or links. We also know photos on Facebook generate 53% more "likes" than the average post. To help you out, we've got a couple of great resources for license-free photos that will keep you from violating copyright laws.