2020 is finally coming to a close. And while we, like almost everyone else we know, find ourselves thankful to be closing this chapter, we cannot overlook some of the great projects this turbulent year also brought to our table.

In our new blog series, Brand Archetypes Explained, we will explore each of the twelve characteristics so that you can better determine what may be the right fit for your business.

In this blog post, we highlight the Hero archetype. Companies that connect with their fellow hero audiences share their desire to improve the world and pursue meaningful achievements and mastery.

In this blog post, we will be exploring the Magician brand archetype. Companies that connect with their fellow magician audiences share their desire to transform lives as a visionary and to make dreams come true.

For the Outlaw brand archetype, companies that connect with their audiences share their desire to push boundaries, disrupt and shock in their pursuit of being revolutionary, and challenge convention.

We have rounded up five of the biggest marketing shifts we have seen develop in the last few months and are breaking down why each is important for practices moving forward during the COVID-19 pandemic and beyond.

In this blog post, we highlight the Explorer brand archetype. Companies that connect with their fellow explorer audiences share their desire to experience new things in search of a more fulfilling life and to live with no limits.

In this blog post, we highlight the Sage archetype. Companies that connect with their fellow sage audiences share their desire for knowledge and insight and to pursue and find the truth.

In our new blog series, Brand Archetypes Explained, we will explore each of the twelve characteristics so that you can better determine what may be the right fit for your business. Look out for new posts in the coming weeks. First up is The Innocent.

As a business owner or marketer, it is important to change with the times. The developments in the last few months have likely disrupted the marketing plans you had in place for the year. Now is a good time to re-evaluate your marketing efforts and create a strategic plan for moving forward under these new circumstances.

Many web designers who use Squarespace are wondering if it is time to make the leap from 7.0 to 7.1. While the new version’s naming convention seems to indicate that it’s an in-place system update, it’s a separate and distinct system from the current version. We are sharing some of the new stand out features on version 7.1, and some of the options from 7.0 that are missing.

As we are all thinking about ways to adjust to our “new normal” and adapt our businesses so that they can continue to function while we do our part to work remotely, we have been impressed by some of the creative ways local businesses have embraced the challenge. Here are a few of the local places that have inspired us with their innovation by creating new offers, utilizing their social media platforms in new ways, and implementing new systems in order to be able to continue operating.