We were hired a few years ago by Snip-its, a national salon franchise just for kids. Our work for Snip-its spanned from national media relations to social media strategy to grand opening PR campaigns in markets across the country. Snip-its is a great brand for many reasons, but we love it most for its support of families and children with autism.

Our new company name has generated many questions about how and why we chose “Hive.” We actually love the fact that it raises some eyebrows. If you’ve never named a business, the closest thing we can compare it to is naming a child. We’re talking blood, sweat, and tears. It seemed when one of us loved a name, it was met with a “meh” from the other.

PR encompasses so many things. Sometimes it’s best to describe it as something it’s NOT, which is paid advertising, because everyone seems to be familiar with advertising. We don’t go out and buy TV spots or purchase print advertising space. But, we do pretty much everything else to help our clients meet their communications goals.