Designers are gurus when it comes to file types and formats. But often, the rest of us are not as familiar with format lingo and the specific uses for each file. When you receive a handful of files from your designer, it’s important to know the best use for each one and how they will help represent your brand.

Trends everywhere, not just graphic design, tend to be cyclical. 80s trends have seen a resurgence in fashion, interiors, design, and even music. Memphis Design started in the 1980s with Italian designers at the Memphis Group.

Hopefully, by now, you understand the importance of incorporating video strategy into your marketing efforts. With more than 400 hours of videos being uploaded to YouTube every minute, you’ll need to do something to stand out. Here are some quick video marketing tips to utilize for your business.

While tactics like social media posts and paid advertising can help bring traffic to websites, simple SEO techniques can help make your website rank higher on popular search engines like Google, Bing, and Yahoo and ensure that you’re reaching your desired audiences. Here are our top five SEO tips.

Good news for those of you with Squarespace sites: Instagram and Squarespace have partnered to allow shopping from your website on Instagram! By linking your product catalog and tagging a product on Instagram, users will be able to view product details and click through to buy it on your site without even leaving the app.

Have you ever instantly connected with a brand? We all have brands that we value more than others. If you dig a little deeper, you'll most likely find that the brands you treasure also share your core values and traits. That is, you share the same archetype. Welcome to the psychology of branding.

Join us for this Five in the Hive episode, as we speak to Anne Hudlow and Rick Sizemore about their podcast success story.

King Family Vineyards is best known for its outstanding wines, nestled in the hills of Crozet, just a short country drive away from Charlottesville. KFV is also known for drawing large crowds. In this Five in the Hive episode, we discuss what role events play in the vineyard's overall marketing strategy.

Welcome to Episode 4 of Five in the Hive! We recently interviewed our clients, Jenna French and Brenda Black, about the branding and the launch of the Shenandoah Spirits Trail. Take a closer look to see how we came up with the concepts for the name, logo, tagline, collateral, and website to help promote the trail.

In Episode 3 of Five in the Hive, we talk to Charlottesville-based Nest Realty Group Founder Jonathan Kauffmann about the strategy behind the company's website. It's one of our favorite sites. Have a look! It makes you realize how technology has evolved over the past few years.

Check out episode 2 of our new video blog, Five in the Hive! We take a peek inside the b.core methods brand, one of our favorite boutique fitness studios in Charlottesville.

Introducing Five in the Hive, our video blog "vlog" series about all things related to PR, marketing and graphic design. We will be featuring local brands we admire each month, and we're open to ideas. Enjoy this first installment featuring...us!