In this blog post, we will be exploring the Magician brand archetype. Companies that connect with their fellow magician audiences share their desire to transform lives as a visionary and to make dreams come true.

For the Outlaw brand archetype, companies that connect with their audiences share their desire to push boundaries, disrupt and shock in their pursuit of being revolutionary, and challenge convention.

In this blog post, we highlight the Explorer brand archetype. Companies that connect with their fellow explorer audiences share their desire to experience new things in search of a more fulfilling life and to live with no limits.

In this blog post, we highlight the Sage archetype. Companies that connect with their fellow sage audiences share their desire for knowledge and insight and to pursue and find the truth.

In our new blog series, Brand Archetypes Explained, we will explore each of the twelve characteristics so that you can better determine what may be the right fit for your business. Look out for new posts in the coming weeks. First up is The Innocent.

Your company’s logo is the center of your brand. The marketing materials, website, and social media profiles reflect its design and aesthetics. There comes a point when you might start thinking to yourself, “Does my logo need re-working?” This guide highlights a few key points that might mean your logo is due for a makeover.

Have you ever instantly connected with a brand? We all have brands that we value more than others. If you dig a little deeper, you'll most likely find that the brands you treasure also share your core values and traits. That is, you share the same archetype. Welcome to the psychology of branding.

Welcome to Episode 4 of Five in the Hive! We recently interviewed our clients, Jenna French and Brenda Black, about the branding and the launch of the Shenandoah Spirits Trail. Take a closer look to see how we came up with the concepts for the name, logo, tagline, collateral, and website to help promote the trail.

Check out episode 2 of our new video blog, Five in the Hive! We take a peek inside the b.core methods brand, one of our favorite boutique fitness studios in Charlottesville.

Logo design requires an expert. A professional designer is going to listen to you, gather ideas, research your competition, and create a logo that clearly communicates your message. Equally important, you’ll get a logo that works in all sorts of real-world applications and sizes (think websites, brochures, business cards, large signs, baseball caps). Believe it or not, a logo is not one-size-fits-all.

Typically, we will chat with a new client for several hours to learn about their company, their future plans, their ambitious dreams. In doing so, we hope to find out what they are passionate about, the story they want their brand to tell, and, ultimately, what will give them that "aha" moment when they see our design.

Our new company name has generated many questions about how and why we chose “Hive.” We actually love the fact that it raises some eyebrows. If you’ve never named a business, the closest thing we can compare it to is naming a child. We’re talking blood, sweat, and tears. It seemed when one of us loved a name, it was met with a “meh” from the other.